Cisco Uber Users Campaign

Cisco wanted to introduce the ASR 1000 - a network router that lets enterprise businesses process uber amounts of data. We created the "Uber Users" and asked the question.. "what if Cupid, the Easter Bunny, and the Stork used this router to conduct their business"? John Dullaghan and I created a campaign around this idea. The “Uber Users” videos were part of an integrated campaign including banners, emails, and a microsite. The campaign got lots of positive press and helped create what was the most successful product launch Cisco had seen up to that time.