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ServiceNow
Activating the new visual identity system across event assets and digital executions
I activated ServiceNow’s new visual identity across the Knowledge event —spanning digital and physical environments. Translating the rebrand into a bold, immersive experience that engaged attendees and reinforced the brand’s global presence. From high-impact digital communications to large-scale environmental design, I ensured visual consistency and storytelling.
From Rebrand to Real World
Instrument developed the rebrand for ServiceNow, and I had the opportunity to bring it to life for their flagship event, Knowledge.
I led the creative direction across immersive on-site experiences, stage design, and digital assets.
Translated the new visual system into a bold, human-centered presence that resonated on a global stage.
Designed and executed an immersive on-site store experience, translating the brand refresh into a dynamic physical environment.
Led Design for High-Impact F1 Activation at Knowledge
At ServiceNow’s flagship event, I transformed the Aston Martin Aramco Formula One™ Team partnership into a high-impact brand moment. I designed the “Outrace the Pros” game to mirror the thrill of F1—blending bold visuals, competitive energy, and interactive gameplay. The activation challenged attendees' reflexes while capturing the essence of speed, precision, and performance—key traits of the AMF1 team and the ServiceNow brand.
Bringing the Knowledge25 brand to life through play and participation
Redesigned Web, Email & Social Assets to Deliver Higher Engagement at Scale
Directed the end-to-end redesign of web, email, and social assets for a major event, resulting in measurable lifts in engagement and conversion.
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