HP Amplify Partner Program

As HP evolved its Amplify Partner Program with new offerings and exciting reward initiatives, they needed a bold new identity to match the momentum. The challenge: create a visual system that not only reflected this transformation, but energized and inspired their partners worldwide.
 

I designed a dynamic new logo that cleverly played off the letter “m,” reimagining it as a sound wave to symbolize growth, connection, and amplification. This wave became the heartbeat of the system—fluid, energetic, and adaptable. It pulsed through every touchpoint, from presentations and social media to motion graphics and large-scale event experiences, creating a cohesive and compelling brand presence across the entire program.