Hyland's Naturals

Hyland’s was ready to shake things up with a bold, playful identity for the launch of their gummy line. I explored several visual cues from their existing logo, but ultimately leaned into the gummy itself as the hero—its fun, circular, oversized shape became the focal point. This allowed the product to pop against any background, creating a vibrant, ownable visual system that feels fresh, modern, and unmistakably Hyland’s.

Service

Branding across print, digital, and in-store touchpoints