Molekule
I led the creative direction across digital and print touchpoints to bring the brand’s clean air mission to life. From optimizing visual storytelling throughout the customer journey to developing seasonal campaigns and packaging, I helped evolve the brand into a more premium, performance-driven presence. My work spanned campaign ideation, A/B testing, e-commerce design, and refreshed packaging—each tailored to boost engagement, build trust, and drive conversions.
Parent Campaign
Molekule was founded by a parent whose child suffered from asthma, making families a natural focus for a brand campaign. I led the development of a parent-focused strategy that combined emotional storytelling with performance-driven creative across channels. Working closely with cross-functional teams, I mapped messaging and visuals to each stage of the funnel—using social and display for awareness, and email and landing pages for conversion. Through A/B testing and targeted creative, we increased engagement and drove measurable acquisition.
With nearly one in three Americans allergic to pets, this campaign aimed to highlight how Molekule’s PECO technology helps eliminate pet dander—without giving up your furry friend. I led the creative direction, striking a balance between education and warmth to create a lighthearted, pet-positive message that resonated with allergy sufferers and animal lovers alike.
Pet Campaign
